Petway Petcare has been making naturally based, Australian made products for over 30 years. We wanted to reflect this in the campaign while focussing on just how special our furry friends are.
We enlisted TV presenter Liz Cantor and her dog Bear Grylls as Petway Petcare’s newest ambassadors and shot everything on location in the Gold Coast hinterland.
We designed the product renders to look like the strong, proud market leaders they are.
The result was a fun, natural, feel-good campaign that received a great outcome for the client.
Abunai acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.