Just as the world was going into lockdown due to the COVID-19 pandemic, we started developing a campaign for Petway Petcare. As restrictions were changing daily we needed to keep the shoot local and minimal and most importantly, scalable. We brought in TV presenter Liz Cantor and her dog Bear Grylls and shot everything on location in the Gold Coast hinterland. As Petway Petcare’s products are naturally based and Australian made it was important that we reflected this in the campaign.
The result was a fun, natural, feel good campaign that received a great ROI for the client.
Abunai acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.